BRAND STRATEGY

Caprabo

Welcome Summer

After the “Welcome Life” launch campaign, it is now the turn of “Welcome Summer.”
In this new commercial, Caprabo once again focuses on emotions, feelings and key identifying features of the country, this time using landscapes and entertaining stories as common ground for anybody who enjoys summer in Catalonia year after year.

“Welcome Summer” is the second commercial in the “Welcome Life” campaign, and it aims to reinforce Capabro’s commitment to culture, proximity, sustainability and women’s empowerment. Caprabo’s welcome to the summer is also an ode to one of the most eagerly awaited times of the year. A homage to the Mediterranean spirit and lifestyle, set to the words of the Catalan poet, Aina Torres.