10 years breaking records
Our association with the Carnet Jove (the Catalan Youth Card) dates back over 10 years, throughout which we have created communication campaigns to publicize the benefits and discounts that the card offers. Year after year, the Catalan Government’s Youth Agency has entrusted us with the mission of updating and bringing the brand message to an audience that is constantly and dramatically changing due to the evolution of social media. With such a hyperconnected generation that receives thousands of messages every day, how can we connect with them effectively?