Welcome to the new Imagin

The evolution of the imaginBank brand, which in just four years went from being a financial app to become a platform that makes its users lives easier by fulfilling their day-to-day needs at all levels, required a new approach, a complete and absolute rebrand both in conceptual and philosophical terms and at a corporate identity level. This rebrand had multiple objectives for the agency.

Firstly, we were launching the imagin brand and communicating its new positioning and value proposition: imagin is far more than just a bank. It is a platform that makes life easier for its users through innovation, simplicity and transparency, values that form part of the brand’s DNA.

Secondly, we had to convey the new brand values, defining its personality and breaking away from the legacy that the brand had in relation to traditional banking (CaixaBank).

Lastly, we wanted to build a strategic communication platform based on the fact that customers no longer just want a bank that helps them in their day-to-day financial dealings because they need much more. Who ever said that a financial app could only talk about money?