Welcome to the new Imagin
The evolution of the imaginBank brand, which in just four years went from being a financial app to become a platform that makes its users lives easier by fulfilling their day-to-day needs at all levels, required a new approach, a complete and absolute rebrand both in conceptual and philosophical terms and at a corporate identity level. This rebrand had multiple objectives for the agency.
Firstly, we were launching the imagin brand and communicating its new positioning and value proposition: imagin is far more than just a bank. It is a platform that makes life easier for its users through innovation, simplicity and transparency, values that form part of the brand’s DNA.