BRAND CREATION

Super Bock Unfiltered

Brand identity

The visual world of Super Bock Unfiltered represents the brand’s values of purity, authenticity and rawness.

We wanted consumers to perceive the genuine, real and pure flavor of Super Bock Unfiltered from the first moment using backgrounds with textured treatments, stencil type fonts and patterns to highlight the values and brewing origins of the brand.

"Life Tastes Better Without Filters"

When we talk about a person who has “no filter”, we usually refer to someone who says things as they are, directly and without any type of cover. Playing with this idea, we have developed the strategic approach to create the launch campaign under the claim “Life Tastes Better Without Filters” to communicate the pure, real and raw character of Super Bock Unfiltered relating it with the personality of its consumers.

Super Bock Aluminium Bottle