Super Bock

Ch-ch-ch-changes

Super Bock is the leading brand in the Portuguese beer market.

In 2018, our agency was responsible for refreshing the brand of the entire range of beers for the Portuguese market, as well as for the international markets in China, UK, Spain, France, Switzerland and the USA.

After a year of work in close collaboration with marketing team of the Super Bock Group, we developed the brand change for the whole range of beers.

The Refresh ID was comprehensive, with the development of new designs for the brand’s labels.

Moreover, the new Brand ID included six-pack boxes, themed boxes and both on-trade and off-trade materials for the Portuguese market and all other international markets

Vitalis